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Privacy Policy

Last updated: 1 January 2025

1. Who We Are

Elvatrixa ("we", "us", "our") is a digital innovation studio registered in the United Kingdom. Our registered address and data controller details are available on request at hello@elvatrixa.com.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website (elvatrixa.com) or engage with our services. Please read this policy carefully.

2. Data We Collect

We collect the following categories of personal data:

Contact enquiry data — name, business email address, company name, country, phone number, and project details submitted via our contact form.

Usage data — IP address, browser type, device type, pages visited, time on site, and referral source — collected automatically via analytics tools.

Communications data — the content of emails and messages you send us.

We do not collect sensitive personal data (e.g. health, financial account numbers, or biometric data).

3. How We Use Your Data

We use your personal data to:

Respond to your enquiries and deliver the services you have requested

Send you our fixed-price proposal and project documentation

Improve our website and understand how visitors use it

Comply with legal obligations

Protect against fraud and abuse

We will never sell your personal data to third parties.

5. Data Sharing

We share your data only with:

Resend (resend.com) — our transactional email provider, used to deliver your contact form confirmation and our project proposals. Resend is SOC 2 Type II certified.

Vercel — our hosting provider. Traffic data passes through Vercel's edge network. Vercel is GDPR compliant.

Google Analytics — we use GA4 for anonymised website analytics. IP addresses are anonymised before processing.

All third-party processors are bound by data processing agreements and are not permitted to use your data for their own purposes.

6. Data Retention

We retain contact enquiry data for up to 3 years from the date of submission, or for the duration of a client relationship, whichever is longer.

Analytics data is retained for 14 months within Google Analytics.

You may request deletion of your data at any time (see Your Rights below).

7. Your Rights

Under UK GDPR and EU GDPR, you have the right to:

Access the personal data we hold about you

Rectify inaccurate data

Erase your data ("right to be forgotten")

Restrict how we process your data

Data portability — receive your data in a structured, machine-readable format

Object to processing based on legitimate interests

Withdraw consent at any time where processing is consent-based

To exercise any of these rights, email us at hello@elvatrixa.com. We will respond within 30 days.

8. Cookies

We use cookies and similar tracking technologies on our website. For full details of the cookies we use and how to manage them, see our Cookie Policy.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data in transit.

No internet transmission is completely secure. If you have reason to believe your interaction with us is no longer secure, please notify us immediately at hello@elvatrixa.com.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact & Complaints

For any privacy-related questions or to exercise your rights, contact us at: hello@elvatrixa.com

If you are unhappy with how we have handled your data and are based in the UK, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. EU residents may contact their local supervisory authority.