E-Commerce Conversion Rate Rebuild
Alden & Roe — UK Fashion Brand
1.8% → 3.4%
Conversion rate improvement
+89%
Revenue uplift (same traffic)
+41%
Mobile checkout completion
+12%
Average order value
A UK fashion brand with strong organic traffic was converting at 1.8% — well below the 3–4% industry benchmark. We rebuilt the product pages, checkout flow, and mobile experience on Shopify, informed by Hotjar session recordings and A/B test data. The result was a near-doubling of conversion rate within 60 days of launch.
“Same traffic, nearly double the revenue. The ROI on this project paid back in the first three weeks after launch.”
— E-Commerce Director, Alden & Roe — UK Fashion Brand
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